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Although joint health remains a key market for MSM, awareness of its pre- and post-workout benefits is gaining traction. Photo from Bergstrom Nutrition

OptiMSM broadens footprint, gains traction in sports nutrition market

By Maggie Hennessy

On the heels of last week’s distribution agreement with American International Chemical to distribute its branded methlsulfonylmethane (MSM) into the Canadian market, Bergstrom Nutrition is looking to grow existing relationships and uncover new sources...

Charging for seminars increases engagement, Xymogen CEO says

Charging for seminars increases engagement, Xymogen CEO says

By Hank Schultz

Florida-based nutraceutical company Xymogen has announced a seminar series with an interesting twist: The company is asking participants to pay an entry fee for something that functions in part as a branding event.  But CEO Brian Blackburn has found that...

Fair trade, flavor keys to Garden of Life's new protein products

Fair trade, flavor keys to Garden of Life's new protein products

By Hank Schultz

When Garden of Life looked at extending its protein and meal replacement lines with coffee and yerba mate flavors, the company was looking for partners that were the right fit both in terms of ingredient quality and service but also in terms of outlook,...

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