A California beverage company called LifeAID is trying to carve out new territory between energy beverages and sugary hydration drinks with a line of products aimed at golfers, cross fit enthusiasts and, now, partiers.
Biothera, supplier of well-known immune ingredient Wellmune WGP, has a marketing win to go with its science strengths with the recently announced placement of the beta glucan in a mass market product called SmartMune slated for wide distribution.
The development of new of herbal products could be significantly improved by applying a “Quality by Design” (QbD) approach to the characterization of source materials, the authors of a recently published paper assert.
Cardium Therapeutics, a San Diego-based company, has acquired To Go Brands, a marketer of supplements in the natural and mass channels in an all-stock deal to support its ongoing expansion in the nutraceutical realm, the company announced recently.
Sometimes less is more, as in the new line of supplements from Douglas Laboratories called Klean Athlete. The line was formulated to help athletes feel healthier, without claiming to make them run faster or jump higher.
InBalance Health, a company officially launching this week at the Natural Products Expo East show in Baltimore, is poised to ride the crest of a wave of Type-2 diabetes with its nutrition bars advertising blood sugar management benefits.
Proctor & Gamble’s acquisition of whole food supplement manufacturer New Chapter had many in the natural products business wondering if yet another iconic brand would disappear within the insatiable maw of a big CPG company, rarely to be heard from...
Direct selling giant Amway is on schedule for its a new 48,000-square-foot extraction and concentration facility in Quincy, WA, as the company breaks ground on its Nutrilite Botanical Concentrate Manufacturing facility.
General Mills claims it has improved the nutritional profile of 68% of its product line by sales volume since 2005, reformulating to include more fiber, calcium and whole grains, and less sodium, saturated fat, trans fat and added sugar.