Videos

Simplicity trend 'is the future': Marketing expert

Simplicity trend 'is the future': Marketing expert

By Stephen Daniells

The convergence of food and supplements combined with other factors such as convenience is driving the move towards simplicity, a trend that is not only here to stay, but also represents 'the future', says Jeff Hilton from the Integrated Marketing...

Functional foods: How to get more bang for your buck

Functional foods: How to get more bang for your buck

Consumers want to get their nutrition from a healthy diet, not from popping pills. But why do so many functional foods tick all the right boxes on paper, but fail miserably on shelf? Elaine Watson caught up with George Pontiakos, chief executive of BI...

The next superfruit: Sea buckthorn and its elusive omega-7

Dispatches from IFT

The next superfruit: Sea buckthorn and its elusive omega-7

By Stephen Daniells in New Orleans

Sea buckthorn is a superfruit star on the rise, and increased media attention from the likes of Dr Oz makes it an ingredient to watch, says Jeff Hilton from the Integrated Marketing Group.

BASF 'impressed' with Cognis integration, expecting more M&A

BASF 'impressed' with Cognis integration, expecting more M&A

By Stephen Daniells

One year on from the $3.1 billion acquisition of Cognis, Samy Jandali, VP of nutrition and health North America for BASF, told Stephen Daniells why he is impressed with the progress of the integration and why we can expect more M&A in the nutrition...

WWF on krill:

Dispatches from Vitafoods Europe 2011

WWF on krill: "World’s largest under-exploited fishery"

By Shane Starling

Krill provides only a small link in the omega-3 supply chain, but the sustainability of the Antarctic fishery is regularly brought under the spotlight, often unfairly says the WWF.

New dosage forms drive supplements growth but is social media helping?

Dispatches from Vitafoods Europe 2011

New dosage forms drive supplements growth but is social media helping?

By Shane Starling

Traditional food supplement forms are getting a makeover as manufacturing advances permit ever greater possibilities says Jeff Hilton, co-founder of US consultancy the Integrated Marketing Group (IMG). But is your social media strategy helping?

A transatlantic view of regulations and health claims

A transatlantic view of regulations and health claims

By Stephen Daniells

Should the FDA work to be more like EFSA? Speaking at the NutraIngredients Health Claims 2010 conference Andrew Shao said the two organisations are already very similar in the way they review scientific claims.

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