Sports nutrition

$5.9 bn US sports nutrition market unlocking mass appeal: Euromonitor

$5.9 bn US sports nutrition market unlocking mass appeal: Euromonitor

By Maggie Hennessy

Buoyed by the continued rise of protein as a super-nutrient and a growing urgency around better fitness to stave off lifestyle diseases, sports nutrition is attracting a wider audience of consumers, according to “Trends and Developments in Sports Nutrition”...

Newly available oilseed species features 'game changing' SDA content

Newly available oilseed species features 'game changing' SDA content

By Hank Schultz

A new, more efficient form of plant-based omega-3s is coming to market in the form of Ahiflower, the branded name of a special strain of an oilseed species that has been developed by British firm Technology Crops International to contain high levels of...

Professor Brewer: Athletes must think about nutrition seven days a week not just on ‘game days’

Food Vision sneak peeks - Cannes, March 18-20

Ex-World Cup sports scientist: Best carb-protein blend is 3:1

By Shane STARLING

Protein was once thought necessary to fuel sporting activity but evolving research has shown it is better for muscle recovery and short chain carbohydrates (sugars) are the accepted fuel tools. And then there are blends of the two…plus the carb and protein...

Despite legal fuzziness, supplement companies crowd into CBD space

Despite legal fuzziness, supplement companies crowd into CBD space

By Hank Schultz

Despite the cloudy legal status of dietary supplements and functional food products featuring cannabidiol (CBD), which is extracted from industrial hemp, as the approval of medical marijuana and legalization of recreational use of the plant spreads across...

NBTY launches education campaign to revivify joint health category

NBTY launches education campaign to revivify joint health category

By Hank Schultz

Vitamin manufacturing giant NBTY has launched a effort to put a spring into the step of its venerable Osteo Bi-Flex brand with a marketing campaign to raise public awareness of joint health, a category that a recent study has shown to be declining.

Sports nutrition companies differentiating based on quality, transparency

Sports nutrition companies differentiating based on quality, transparency

By Hank Schultz

The issue of “protein spiking” has led companies in the sports nutrition sphere to start to differentiate their products based on the quality and transparency of their ingredients and to rely less on marketing-driven messages of the products’ muscle-boosting...

Blame game: Supplements have been fingered once more for a doping infringement but are the facts surrounding the case contaminated?

On the spike: The curious case of a contaminated sports supplement

By Shane STARLING

‘Don’t take sports supplements, they can’t be trusted’ was the takeaway message from Welsh track stars Rhys Williams and Gareth Warburton after the recent UK Anti-Doping (UKAD) tribunal agreed steroids got into their blood streams via contaminated sports...

CRN: 2015 may be the year when FTC finally gets the message

CRN: 2015 may be the year when FTC finally gets the message

By Steve Mister, president and CEO, Council for Responsible Nutrition

When I was a child, it seemed I could never get through an entire game of Candyland with my older brother. He kept changing the rules in the middle if his player started to fall behind. Don’t you hate it when someone changes the rules midstream? 

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