Immune support

The benefits of a probiotic witch hunt

The benefits of a probiotic witch hunt

Get your pitchforks ready! There are evil-doers out there! We’ve been conned: Probiotics don’t work. Dannon’s settling out of court, EFSA’s rejecting health claims, and the media is starting a witch hunt.

Analysis: The details of Dannon's probiotic settlement

Analysis: The details of Dannon's probiotic settlement

By Shane Starling

Dannon’s out-of-court settlement of the $300m class action mounted against it the beginning of last year contains some interesting clauses such as the fact Dannon has only committed to altering its on-pack immunity marketing for three years.

Dannon pulls 'immunity' claim from probiotic drinks

Dannon pulls 'immunity' claim from probiotic drinks

By Guy Montague-Jones and Shane Starling

Dannon is removing the word “immunity” from its DanActive probiotic drink on-package marketing after concluding an out-of-court settlement last week over alleged misleading probiotic claims.

Danisco develops heat-resistant probiotics

Danisco develops heat-resistant probiotics

By Shane Starling

Ingredients giant, Danisco, has developed a processing technology it says “toughens up” probiotic cultures to extend high bioavailability shelf-life beyond five months.

Dannon shares key to probiotic marketing success

Dannon shares key to probiotic marketing success

By Lorraine Heller

Communicating the digestive or immune health benefits of probiotic products is a better way to reach consumers than highlighting the term ‘probiotic’, according to dairy giant Dannon.

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Product Innovations

Discover The DDS®-1 Difference

Discover The DDS®-1 Difference

The DDS®-1 strain of Lactobacillus acidophilus has been shown, either alone or in combination, to alleviate symptoms of lactose intolerance and Irritable...