Immune support

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Care/of heads to Target

By Danielle Masterson

Since their launch in 2016, over 6 million people have taken their quiz. Now Care/of is taking their online insights and to a Target aisle near you.

Courtesy of Unibar

Unibar debuts Univita line of ingredients

By Danielle Masterson

The Univita line currently includes guava leaves with improved zinc content, holy basil with improved magnesium and zinc content, and Amla-Indian gooseberry also with improved magnesium and zinc content.

NutraCast: Ara Katz of Seed Health

NutraCast: Ara Katz of Seed Health

By Danielle Masterson

Seed health is a biotech startup that’s developing novel uses of bacteria to improve human and planetary health. Seed’s co-founder and co-CEO joined the NutraCast to discuss her work, describing how she got here, where she’s headed, and what legacy she...

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Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

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Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

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GNC leverages store footprint via same-day delivery deal

By Hank Schultz

GNC is finding a way to leverage its extensive store footprint to improve its ecommerce performance by pairing with delivery service Shipt to enable same day delivery of products direct to consumers.

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New natural solutions for immune health

By Nikki Hancocks

Ingredient producers have extended their portfolios to offer further natural solutions for immune health focused supplements and functional food and drink.

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FDA cites Mercola for alleged COVID-19 treatment claims

By Hank Schultz

Among three warning letters sent recently to dietary supplement marketers over alleged COVID-19 treatment claims was one headline name: Dr Joseph Mercola. FDA alleges he claimed several supplement products can treat or prevent viral infections.

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Pet supplement sales surged 21% in 2020: Report

By Stephen Daniells

Mirroring the human dietary supplement category, sales of pet supplements also skyrocketed in 2020, with Packaged Facts reporting that growth rates quadrupling in 2020 from 2019.

Immunity on-trend: Selenium and zinc’s time to shine

Editor's Spotlight: Startup Focus

Immunity on-trend: Selenium and zinc’s time to shine

By Nikki Hancocks

Vitamin D is enjoying its well-deserved moment in the spotlight but the next trending ingredients in immune health will be selenium and zinc, according to a supplement entrepreneur.

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Updated: CRN urges public health establishments to issue guidance on vitamin D supplement benefits

House Resolution aims to recognize vitamin D's benefits for COVID-19

By Stephen Daniells

US Representative Glenn Grothman (R-WI) has introduced a House Resolution to recognize the significant role vitamin D may play in the fight against COVID-19.

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Research team designs novel Microbiome Search Engine 2

By Danielle Masterson

When it comes to large-scale mining of microbiome data sets, the process can be complicated, tedious, and downright overwhelming. Given the large volume of data, it is difficult to relate a new microbiome sample to the huge number of existing microbiome...

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We need to address infant gut deficiency now, researchers warn

By Danielle Masterson

Initially thought to play a limited role, evidence shows the gut microbiome performs essential duties related to digestion and metabolism, immune system development and neurotransmitter production that affect behavior and cognitive function—from the moment...

NutraCast Podcast: Sun Genomics on personalized probiotics

NutraCast Podcast: Sun Genomics on personalized probiotics

By Danielle Masterson

Sun Genomics is a custom probiotics startup that uses personalized science to improve gut health. The company's first consumer product, Floré, analyzes the microflora of stool and uses the results to craft a custom probiotic. Through DNA sequencing,...

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Review supports Tinospora’s immune health benefits

By Stephen Daniells

As interest in immune support formulations and products continues, a new review supports the immunomodulatory properties Tinospora cordifolia, and Ayurvedic ingredient also called Guduchi.

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January Launch Pad: Babies, women, pets in focus

By Danielle Masterson

It may be a new year, but immunity is still the name of the game. From functional beverages to powders, we’re seeing immunity run the gamut in January launches. The month also welcomed some unexpected formats and even something for the fur babies.

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Product Innovations

Innovation In Joint and Women's Health

Innovation In Joint and Women's Health

The joint health space is a crowded market and can be difficult to create new and exciting innovation. The team at Arjuna Natural created Rhuleave-K®,...