Immune support

NutraCast: Ara Katz of Seed Health

NutraCast: Ara Katz of Seed Health

By Danielle Masterson

Seed health is a biotech startup that’s developing novel uses of bacteria to improve human and planetary health. Seed’s co-founder and co-CEO joined the NutraCast to discuss her work, describing how she got here, where she’s headed, and what legacy she...

Getty Images / seungyeon kim/ Iryna Kaliukina

Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

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GNC leverages store footprint via same-day delivery deal

By Hank Schultz

GNC is finding a way to leverage its extensive store footprint to improve its ecommerce performance by pairing with delivery service Shipt to enable same day delivery of products direct to consumers.

getty | lenta

New natural solutions for immune health

By Nikki Hancocks

Ingredient producers have extended their portfolios to offer further natural solutions for immune health focused supplements and functional food and drink.