Energy

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New product takes 'systems' approach to boosting NAD+

By Hank Schultz

Boosting NAD+ has become the goal of many aspiring anti aging formulators. Now a UK company is formally launching a product in the United States that its founder claims takes a “systems pharmacology” approach to the problem.

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Election, holidays, pandemic give stress supplement market a boost

By Danielle Masterson

The election may be behind us, but the stress it has caused remains. According to a survey from the American Psychological Association, nearly 70% of respondents said the elections are a significant source of stress and 77% are worried about the future...

NutraCast Podcast: Mantra Labs on Chrononutrition

NutraCast Podcast: Mantra Labs on Chrononutrition

By Danielle Masterson

Taking care of ourselves is more important than ever. Two major pieces to the self-care puzzle are sleep and nutrition. However, that may not be enough. Research is mounting to suggest that there are very real and important implications for when we eat....

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Kid-centric products dominate October

By Danielle Masterson

While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...

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SmartyPants unveils new line for multifunctional immune support

By Danielle Masterson

SmartyPants recently announced it is expanding its product lines with the launch of its new immunity series of supplements. The immune support formulas work with a combination of clinically-proven ingredients and are taken to compliment daily multivitamins.

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New supplement line gives gamers a reboot

By Danielle Masterson

Skinz.gg, an esports health and wellness company, has launched its "Power Your Performance” line, geared toward the 2.5 billion gamers across the globe.

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Celsius notches another earnings record

By Hank Schultz

Energy drink brand Celsius Holdings notched record revenue in the second quarter of 2020 as the company nears its goal of nationwide distribution.

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Probiotics boost triathletes' endurance in trial

By Stephen Daniells

Supplementation with L. plantarum PS128 may boost athletic endurance and reduce markers of oxidative stress and inflammation in triathletes, suggests a new study from Taiwan.

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How coffee can fuel your workout

By Danielle Masterson

Although coffee is drunk by 150 million Americans everyday, the idea of drinking a cup of joe to supplement a workout is still a young idea. But a small group of entrepreneurs, scientists, and sports performance specialists are hoping the niche category...

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GNC turns up volume on bankruptcy alarm

By Hank Schultz

Struggling supplement retailer GNC has reiterated a forthright statement that filing for bankruptcy court protection might be only days away.

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Product Innovations

KEEP CALM & RELISSA™

KEEP CALM & RELISSA™

Indena focused on achieving an optimized delivery and formulation of the Melissa officinalis’s phytonutrients: Relissa™, Melissa Phytosome™. The ingredient...