Energy

Getty Images / Airdone

January Launch Pad: Babies, women, pets in focus

By Danielle Masterson

It may be a new year, but immunity is still the name of the game. From functional beverages to powders, we’re seeing immunity run the gamut in January launches. The month also welcomed some unexpected formats and even something for the fur babies.

©Getty Images - alphaspirit

Polish footballers short on carbs, critical nutrients, study finds

By Hank Schultz

A recent study done on professional soccer players in Poland concluded that the players were not consuming enough carbohydrate and were deficient in several important nutrients. But an expert cited some flaws in the study’s design, highlighting the...

 ©Getty Images - dragana991

New product takes 'systems' approach to boosting NAD+

By Hank Schultz

Boosting NAD+ has become the goal of many aspiring anti aging formulators. Now a UK company is formally launching a product in the United States that its founder claims takes a “systems pharmacology” approach to the problem.

Getty Images /  DragonImages

Election, holidays, pandemic give stress supplement market a boost

By Danielle Masterson

The election may be behind us, but the stress it has caused remains. According to a survey from the American Psychological Association, nearly 70% of respondents said the elections are a significant source of stress and 77% are worried about the future...

NutraCast Podcast: Mantra Labs on Chrononutrition

NutraCast Podcast: Mantra Labs on Chrononutrition

By Danielle Masterson

Taking care of ourselves is more important than ever. Two major pieces to the self-care puzzle are sleep and nutrition. However, that may not be enough. Research is mounting to suggest that there are very real and important implications for when we eat....

Getty Images / Khosrork

Kid-centric products dominate October

By Danielle Masterson

While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...

Image courtesy of SmartyPants

SmartyPants unveils new line for multifunctional immune support

By Danielle Masterson

SmartyPants recently announced it is expanding its product lines with the launch of its new immunity series of supplements. The immune support formulas work with a combination of clinically-proven ingredients and are taken to compliment daily multivitamins.

Getty Images /  AnnaStills

New supplement line gives gamers a reboot

By Danielle Masterson

Skinz.gg, an esports health and wellness company, has launched its "Power Your Performance” line, geared toward the 2.5 billion gamers across the globe.

©Getty Images - oatawa

Celsius notches another earnings record

By Hank Schultz

Energy drink brand Celsius Holdings notched record revenue in the second quarter of 2020 as the company nears its goal of nationwide distribution.

© master1305 / Getty Images

Probiotics boost triathletes' endurance in trial

By Stephen Daniells

Supplementation with L. plantarum PS128 may boost athletic endurance and reduce markers of oxidative stress and inflammation in triathletes, suggests a new study from Taiwan.

© Getty Images Extreme Media

How coffee can fuel your workout

By Danielle Masterson

Although coffee is drunk by 150 million Americans everyday, the idea of drinking a cup of joe to supplement a workout is still a young idea. But a small group of entrepreneurs, scientists, and sports performance specialists are hoping the niche category...

Follow us

Product Innovations

Crack open a premix powerhouse.

Crack open a premix powerhouse.

Consumer lifestyle changes have created growth opportunities for sports nutrition brands, as the category crosses into mainstream food and beverage.