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Pyatt returns with plant based line planned to launch with GNC

By Hank Schultz

Sports nutrition veteran Brad Pyatt is launching a new company focused on plant-based nutrition. The first brick and mortar retail partner will be GNC, which itself is emerging from a bankruptcy sale to Chinese company Harbin.

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Nature's Bounty enters esports market

By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

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NAD recommends Goli modify, discontinue health claims

By Danielle Masterson


The National Advertising Division (NAD) of BBB National Programs recommended that Goli Nutrition Inc. modify its Apple Cider Vinegar (ACV) Gummies "Vitamin B12 to help support energy production" claim to make it clear that Goli is referring...

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Care/of heads to Target

By Danielle Masterson

Since their launch in 2016, over 6 million people have taken their quiz. Now Care/of is taking their online insights and to a Target aisle near you.

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FDA seizes Chinese imports over NDI status

By Hank Schultz

The US Food and Drug Administration has issued an import alert and seized products from two firms that were deemed to be offering New Dietary Ingredients that have not gone through the notification process.

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GNC leverages store footprint via same-day delivery deal

By Hank Schultz

GNC is finding a way to leverage its extensive store footprint to improve its ecommerce performance by pairing with delivery service Shipt to enable same day delivery of products direct to consumers.

Ghost CEO predicts proliferation of esports categories

Ghost CEO predicts proliferation of esports categories

By Stephen Daniells

The esports supplements category is dominated by energy and focus products, but as gamers warm up to supplements expect to see a proliferation of categories targeting this community, says the CEO of Ghost Lifestyle.

NutraCast Podcast: Dr. Noelle Reid on Age-Associated Cellular Decline

NutraCast Podcast: Dr. Noelle Reid on Age-Associated Cellular Decline

By Danielle Masterson

Recent advances in science have uncovered the important role cellular health plays in why and how we age. Deterioration in cell function begins in the 40 year age range and accelerates in the 60s; however, research has identified specific cellular nutrients...

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Crack open a premix powerhouse.

Crack open a premix powerhouse.

Consumer lifestyle changes have created growth opportunities for sports nutrition brands, as the category crosses into mainstream food and beverage.