The US immune support market is in very rude health. The market is valued at over $15 billion and growing at a compound annual growth rate of over 7% per year, according to Datamonitor.
But which ingredients are driving this growth?
How do they work and how strong is the science? What claims can be made?
Are supplements or functional foods and beverages driving this growth? What do consumers understand?
And what’s next for immune support in the US?
To answer these questions, NutraIngredients-USA has gathered together experts from key brands, academia and market researchers.