Bars or drinks? Weekend warriors or fitness walkers?
The US sports nutrition market is dynamic and diverse beast, valued at an eye-watering $10 billion for drinks, shots, bars, gels, and supplements.
But who are the consumers, which products are driving category growth, and what’s next for sports and lifestyle nutrition?
In this forum we hear from two leading market analysts on the current state-of-play, what challenges lurk on the horizon, and which ingredients and applications present the best opportunities for the US sports and lifestyle nutrition market.