Pills or foods? That is the choice many consumers are making, and, depending on the market, influences the size of the dietary supplement and functional food markets.
But which sectors are the strongest performers? Does the type of GRAS affect acceptance? How to market functional foods to supplement users? What’s happening in beverages? And what kind of science do functional food consumers expect?
NutraIngredients will look at the success stories, the market trends, the demographic forces, regulatory considerations, and much more.
Moderator: Hank Schultz - NutraIngredients-USA’s senior correspondent