Pre-&Probiotics2011: Markets - New rules and messaging in the claims game

The Topic​

4:00 pm - 5:00 pm (CEST Europe/Paris)

This webinar is part of the Pre-&Probiotics2011 Virtual Conference

Danone and Yakult are way out in front of the rest and spending millions to keep the sector in the public eye. But the EU health claims system’s mass rejection of pro-and prebiotic health claims is forcing change upon marketing and scientific strategies. How are these players responding? Are health claims really that important?

This webinar will look to answer these questions.

Moderator​

Jess Halliday ​Senior Editor FoodNavigator​

Speaker​

Julian Mellentin ​Director New Nutrition​