SHIFTING MARKETS, EMERGING SCIENCE, NEW FORMULAS
Probiotics may have taken some time to seep into consumer consciousness, especially in the US, but digestive health last year entered the top three fastest growing functional food categories. And with developments in science and technology also come greater opportunities to widen the category beyond the traditional dairy application.
The ever-prevalent interest in products that can help boost the body's defence and the direct manner in which gut health benefits are felt has fortified a €12bn+ category.
Regulatory uncertainly in Europe and a string of high-profile lawsuits in the US has made firms much more cautious about making health claims about probiotics.
The Pre- & Probiotics 2012 Virtual Conference will assess this ever-developing but highly critical scenario from both the scientific and regulatory point of view.
Who will visit ?
Pre-and Probiotics 2012 targets marketers, researchers and formulators working in the food, beverage and dietary supplements sectors.