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Tom Morgan at Sports Nutrition Summit 2019

Sports Nutrition Summit 2019

How to spin the right web in a social media economy

By Nikki Hancocks

As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.

PIC: PRWeb

New Test Strip Detects NO Levels

By Danielle Masterson

A new nitric oxide test called MyFitStrip is offering what the company calls a “next generation saliva test strip” to detect dietary inorganic nitrate and the presence of the healthy oral microflora.

Getty | CentralITAlliance

Vitamin E study reveals 'remarkable' new insight

By Nikki Hancocks

New insight published today shows that even though vitamin E is fat soluble you don't have to consume fat with it to enable absorption as it will sit in the intestinal cell and wait for the next meal to come along.

Getty Images

From the Editor's Desk

'Edgy' sports nutrition formulas cast a long and deep ethical shadow

By Hank Schultz

Temptation is a fact of human nature, and is an element in the sports nutrition game as well. Some sports products seem ever to edge toward an ethical line, spurred on by the demand from their consumer constituencies for ‘edgy’ formulations.

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