The importance of choline during the first 1,000 days after conception is increasingly understood by the medical community, and dietary supplement manufacturers are “beginning to recognize the potential that choline offers” says an industry expert.
The role and impact of influencers in sports nutrition product marketing, how AI can deliver the next wave of ingredients that formulators are waiting for, and why female athletes are an underserved opportunity are among the many highlights lined up for...
With patent-pending proprietary technology that is more reminiscent of the pharmaceutical industry than that of food and beverage, Bio-Up Mimetic Technologies hopes to take ‘functional’ beverages to a new level.
New insight published today shows that even though vitamin E is fat soluble you don't have to consume fat with it to enable absorption as it will sit in the intestinal cell and wait for the next meal to come along.
Temptation is a fact of human nature, and is an element in the sports nutrition game as well. Some sports products seem ever to edge toward an ethical line, spurred on by the demand from their consumer constituencies for ‘edgy’ formulations.