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Don't miss the Botanical Supply Chain webinar!

Coming soon: The Botanical Supply Chain webinar

By Stephen Daniells

Hear from experts from Nature’s Way, the American Botanical Council, Plantaphile and Ayana Bio in a free webinar on April 25 that explores the challenges of a rapidly changing (and stretched) botanical supply chain.

“A big part of our show here is to refresh Nature's Way and present the brand in an updated, more vibrant way,

Nature’s Way reintroduces itself

By Danielle Masterson

In an effort to bolster its origin story, revamp its offerings and update its design, Nature’s Way underwent a rebrand. The legacy brand showcased the new look recently at Expo West.

NutraCast: Metabolism tracking with Lumen

NutraCast: Metabolism tracking with Lumen

By Danielle Masterson

We track our steps, our sleep, our cycles and so much more—so why not track our metabolism? While research shows that a healthy metabolism is crucial for a healthier and longer life, it’s not always easy to track. Healthtech company Lumen is hoping to...

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Supplements to slow biological aging: What does the science say?

By Olivia Brown

The concept of biological age has captured consumer attention with an increasing number of brands offering supplements promising to slow or even reverse the biological clock, but what does the scientific evidence backing these claims say?

NutraWomen Wednesday: Caitlin Beatty, Mimio Health

NutraWomen Wednesday: Caitlin Beatty, Co-founder and COO, Mimio Health

By Danielle Masterson

Mimio Health is a nutritech company that Caitlin Beatty co-founded with her brother Christopher Rhodes, a PhD in nutritional biochemistry. The company launched biomimetic supplements designed from human biology to optimize health, slow aging and enhance...

CON-CRĒT stands behind creatine HCL gummies

CON-CRĒT stands behind creatine HCL gummies

By Danielle Masterson

One year ago, Vireo Systems, the parent company of the CON-CRĒT creatine brand, marked an exciting new chapter by opening the first creatine manufacturing plant in the United States. NutraIngredients-USA caught up with the company's founder and president...

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Aligning consumer intentions with behaviors to achieve health goals

By Olivia Brown

While many consumers want to improve their health by opting for healthier product choices, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.

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Amazon updates its dietary supplements seller’s policy

By Stephen Daniells

Tech giant Amazon has updated its requirements for dietary supplements and now requires third-party verification, including testing data and certificates of analyses straight from the lab to Amazon.

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