iHerb to offer 250+ products from The Vitamin Shoppe via new global partnership

By Stephen Daniells

- Last updated on GMT

Image courtesy of The Vitamin Shoppe
Image courtesy of The Vitamin Shoppe

Related tags the vitamin shoppe iHerb

The Vitamin Shoppe is taking its leading proprietary brands to consumers around the world via a new global distribution partnership with leading e-commerce retailer iHerb.

iHerb currently serves more than 10 million annual customers located in 180 countries and has added more than 250 products from The Vitamin Shoppe, with hundreds more planned for release in the coming months.

This partnership expands the reach of The Vitamin Shoppe’s nutritional supplements and wellness brands, including:

-          The Vitamin Shoppe brand (a complete line of over 800 high-quality vitamins, minerals, and supplements)

-          Vthrive The Vitamin Shoppe

-          BodyTech (sports nutrition supplements)

-          BodyTech Elite (advanced, higher potency, sports nutrition formulas)

“At The Vitamin Shoppe, we believe everyone is deserving of good health, so we’re especially pleased to now offer our high-quality supplements and advanced sports nutrition formulas to millions of new consumers in markets around the world, via the global reach of iHerb,” said Muriel Gonzalez, President of The Vitamin Shoppe.

“Our collection of exclusive brands and products are consistently top sellers across our U.S. business, due to their trusted quality, innovation, and value. We look forward to bringing those industry-leading standards to our partnership with iHerb and its extensive international customer base.”

According to a press release about the announcement, The Vitamin Shoppe subjects its family of brands to 320 rigorous quality assurance steps, with ingredient purity and potency verified by independent, third-party labs.

On the iHerb side, the retailer ships every product directly to customers from one of its GMP or ISO-compliant climate-controlled distribution centers located throughout the U.S. and Asia, said the release.

“Since its founding, iHerb has been providing customers across the globe with authentic products from trusted, reliable, and revered brands. We are proud to welcome The Vitamin Shoppe’s proprietary brands to our site, further enriching our diverse product offerings,” said Lindsey Wiefels, SVP of Merchandising for iHerb.

“Our collaboration and partnership enable us to fulfill our mission of providing customers worldwide access to the highest quality health and wellness products. Together with The Vitamin Shoppe, we look forward to empowering individuals to prioritize their physical and emotional well-being.”



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