While the concept of pill fatigue is real, the market is still dominated by pills, capsules, and softgels. Gummies, as we all know, have exploded in the space, from having a 10.1% market share in 2016 to 21.3% in 2021, according to the Nutrition Business Journal.
Novel delivery formats offer brands a means to differentiate formulations in a crowded market and connect with new consumers, but which formats are consumers seeking out, what are some of the formulation challenges with such novel formats, and how are the lines blurring between food, beverages and supplements?
An upcoming free webinar (registration required) will seek to answers these questions and more.
NutraIngredients-USA’s Opportunities with Delivery Formats webinar will take place on April 27 at 12pm Eastern/ 9am Pacific and will feature presentations and insights from:
Jennifer Adams, Partner, Amin Talati Wasserman, LLP
Gene Bruno, MS, MHS, RH(AHG), Vice President of Scientific & Regulatory Affairs, Twinlab Consolidation Corp.
Scott Dicker, Market Insights Director, SPINS
The webinar will be moderated by Stephen Daniells, PhD, Editor-in-Chief, NutraIngredients-USA
This webinar is made possible by the generous support of:
Pharmako Biotechnologies/ Gencor
For more information and to register, please click HERE.