O Positiv debuts gummy for menopause support
Following on the heels of a successful launch of MENO Capsule, O Positiv has just released its MENO Gummies. The company explained that the all-natural, hormone-free gummies are formulated with the same research-backed ingredients as the brand's MENO capsules.
“Crafted with the balanced healing properties of black cohosh, ashwagandha, chasteberry, vitamin D3 and vitamin B6, MENO is intended to support women tackle the next chapter of their lives by helping combat common menopausal symptoms such as hot flashes, night sweats, occasional sleeplessness and mood swings. MENO may also help improve sexual function, promote calcium absorption and support immunity,” the company told NutraIngredients-USA.
Motivated by mom
O Positiv’s sibling co-founders Brianna and Bobby Bitton identified a demand for menopause-related products last year after hearing from consumers who wanted more options for menopause support. Since the launch of their MENO Capsules back in May, the demand for more menopause support has grown significantly, incentivizing the brand to create the formula in gummy format. According to the company, O Positiv’s MENO saw “a tremendous uptake” on the MENO capsules, prompting them to explore other formats.
Watching the Bitton sibling's mother, Mary Kay Bitton, suffer from a debilitating menopause experience further pushed them to expedite the process of creating this much-needed product.
"Following the success of O Positiv's MENO Capsules, we are thrilled to expand our offerings in the category,” said Mary Kay Bitton, head of product innovation at O Positiv. "Our hormone-free menopause solution has already helped many women who suffer through menopause, and we aim to help an additional group of women with the launch of MENO Gummies."
Meno management
"Many of my patients come to me seeking relief from the menopause symptoms that disrupt their lives," said Dr. Jessica Shepherd, OBGYN and O Positiv Medical Advisory Board Member. "Decreasing levels of estrogen and progesterone lead to symptoms like hot flashes, vaginal dryness, mood swings, night sweats and more. Treatments for menopause range from hormone therapy to herbal supplements and lifestyle changes. For my patients that are seeking natural solutions to symptoms like hot flashes and night sweats, I recommend taking MENO."
Portfolio
O Positiv is perhaps most well known for its PMS gummy supplement FLO, which allowed the company to expand its horizon to address equally common women's health issues. Their current portfolio includes DISCO Multivitamin Gummies, GOGO Prebiotic Fiber Gummies, GTFO Immunity Gummies, RETRO Glowing Skin Gummies + Capsules, URO UTI + Vaginal Probiotic Capsules and MOTO Metabolism Boosting Capsules. O Positiv plans to continue with a steady flow of innovation to help destigmatize taboo topics and assist women in all stages of their lives.
