Emblossom Herbal Business Conference to support emerging botanical brands

By Stephen Daniells

- Last updated on GMT

© Iryna Imago / Getty Images
© Iryna Imago / Getty Images

Related tags emerging brands Botanical supplements Herbal supplements

New herbal business conference aims to support emerging botanical brands by providing a venue to learn about formulation, GMPs, sustainable sourcing, claim substantiation, federal regulation enforcement, choosing a contract lab, and more.

The Emblossom Herbal Business Conference, which will take place digitally February 23rd and 24th, will provide sessions on regulatory compliance, marketing, and ethical business practices. Focusing on companies making herbal dietary supplements, cosmetics, and foods, the audience will range from companies still in the daydream stage through mid-sized brands.

Co-founder and marketer Summer Singletary said that the Emblossom team realized that understanding the business of CPGs and herbal regulations is a huge barrier to scale for many of these emerging brands.

“I wanted to cultivate a space for herbal companies to gather and learn, in hopes of creating a marketplace that's led by a diverse group of purpose-driven CPG founders who center equity and sustainability in their business," ​she said.

Co-founder Dr Zoë Gardner told NutraIngredients-USA that the idea for the event has been a long time coming. “There is a huge need and gap in knowledge on what it means to launch herbal supplements,”​ she said.

Dietary supplement regulations, and particularly GMPs, can be a challenge to small herbalist-led companies, she added, and many do not know where to start. Moreover, there are limited resources available to these brands that make the regulations accessible or easy to understand.

The new conference aims to provide those resources to help emerging botanical brands build a legally compliant and flourishing business.

Speakers include:

Josef Brinckmann, Ann Armbrecht, Holly Johnson, Kevin Spelman, Angie Kwong, Mary Goff, Shabina Lafleur-Gangji, Tami Wahl, Sara Weinreb, Daniella Allam, Summer Singletary, Amelia Ahl, Erin Wilkins, Sajani Amarasiri, Lauren Haynes, Rachel Budde, and Zoë Gardner.

The conference is committed to equity and inclusivity. Herbalists Amanda David and Mandana Boushee will host In Living Color, a virtual space designed by and for Black, Indigenous, People of Color (BIPOC) participants, providing a refuge for people to gather, connect, rest, and share in the celebration of lineages & lived experiences.

In addition to the conference schedule on February 23 and 24, Emblossom is also offering a series of free webinars on February 9, 11, 16, and 18 at 2pm Eastern.

For more information and to register, please visit Emblossom.co

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