July new product offerings: CBD paws its way into the pet sector, micro-shots for kids and more

By Danielle Masterson

- Last updated on GMT

Related tags Cbd Probiotic Krill oil Gummies

From canine mental health to a new krill oil supplement, NutraIngredients-USA has been monitoring the latest products to hit the market.


Birdnip has expanded its portfolio of nootropic and adaptogen dog supplements to include a new line that helps balance stress response systems in dogs.

The four new dog supplements dubbed 'The Full Stack' aim to sync the brain and body for optimal performance.

The new line includes:

  • Three Six Zero (antioxidant supplement with lion’s mane, maitake, reishi, shiitake)
  • Swift (joint supplement with green lipped mussel, hydrolyzed collagen, Boswellia serrata, rosehip)   
  • Stunner (skin and coat supplement with marine hydrolyzed collagen, wheatgrass, chia seed, flaxseed, spirulina)   
  • Feathers (calming supplement with passion flower, lemon balm, chamomile, lavender, Rhodiola rosea)

Monthly subscriptions for each product cost $20-$30, depending on the size of the dog. The new supplements available online at birdnip.com.​ 

Kori Krill Oil

Epion Brands has introduced Kori Pure Antarctic Krill Oil, a rich source of omega-3 fatty acids EPA and DHA which support heart, brain, joint, eye, skin, and immune health.

Kori Krill Oil delivers Omega-3 EPA and DHA in phospholipid form and comes in three softgel sizes. All products provide a 250 mg daily dose of essential Omega-3 EPA and DHA.

It is available at major retailers and at the Kori Krill Oil website​ for $19.99 per bottle. 

Releaf Gummies

Cannabis wellness company Papa & Barkley recently entered the edibles market by introducing Releaf Gummies, a line promoted for stress, anxiety, relaxation, sleep, and acute pain. 

Each gummy contains 5mg of THC and is formulated with coconut oil infused solventless hash  (the ripe, cannabinoid-rich crystals of the cannabis plant). Papa & Barkley's proprietary chemical-free process maintains the full spectrum of the plant's cannabinoids, terpenes and phytonutrients. 

The line is sugar-free, gluten-free, keto-friendly, zero-calorie, full spectrum, and solventless. 

The gummies come in Tart Apple and Berry Burst (both vegan) as well as Juicy Orange and Wild Strawberry.  

The whole-plant gummies are available online​ for $16. 

Floré Defense

Sun Genomics just launched Floré Defense, a formula aimed at boosting immunity and respiratory health. The blend contains prebiotics, probiotics, and herbal supplements designed for the gut-lung microbiome axis.

Ingredients include a blend of beneficial probiotic strains, vitamin C (from berries), matcha green tea extract, and Puer tea. Prior to the official product launch, Sun Genomics conducted a pilot with before and after microbiome analysis to ensure gastric survivability of the probiotic ingredients. 

Floré Defense is sold online ​as a one-month supply for $40, plus applicable taxes and shipping. The supplements are shipped cold straight to your door and should be stored in the refrigerator.

Double Down 

Hemp-based wellness brand Double Down has debuted its CBD product developed for dogs of every size.

The company said dogs will experience the immediate wellness of the  ‘entourage effect’ of all cannabinoids and terpenes working together and enhancing their endocannabinoid system.

Double Down Dog CBD was created in partnership with co-founder and General Manager of the company’s Pet Division Crystal Van Lom, D.V.M. The company said their oil is backed by rigorous testing via an independent licensed laboratory and has over two years of successful data from its four-legged beta users.

Double Down Dog CBD is available at their website​ in a 30 ML tincture bottle for $75.00.


LifeFuels announced the launch of new Pod Pack offerings designed to power performance and personal health amidst a larger brand refresh. The launch includes Daily Pods, Boost Pods and Performance Pod Packs, as well as an official roll out of Pods under the performance, wellness and beauty-focused verticals. 

Through the bottle’s corresponding app, the Smart Bottle and Pods communicate to provide an accurate log of water and nutrient intake, set and track goals with precise pod dispensing, and accurate level sensing, which lasts up to 4 days without charge.

Each Pod is formulated to deliver personalized shots of energy, electrolytes, and supplements into water, and can be mixed with other Pods via the app to deliver flavor, nutrients and fuel hydration. 

Single pods start at $9.99/30 shots at the LifeFuels website.

Innovia KIDS

SOFAR Americas has introduced micro-shot Innovia KIDS. SOFAR's LP-DG® probiotic strain is scientifically developed for children ages 4+ to promote sustained energy, balance digestion, and boosts a healthy immune response.

Innovia KIDS comes in a natural raspberry flavor and is a probiotic powder that kept stable and effective without the need for refrigeration. 

The probiotic contains essential vitamins such as D3 for healthy bone development and B vitamins to support nerves and muscles. Innovia said the supplement promotes sustained energy, balance, digestion, and boosts a healthy immune response.

All Innovia probiotic supplements are dairy-free, gluten-free, soy-free, vegetarian, and free of all synthetic colors and artificial flavors. Innovia KIDS is available on Innovia's website​ for $19.99 for 12 probiotic micro-shots.

Related news

Show more

Related products

show more

Meeting Consumers’ Demand for Plant-Based Omegas

Meeting Consumers’ Demand for Plant-Based Omegas

Content provided by Fruit D'or | 17-Jul-2024 | White Paper

Omega supplement brands looking to offer alternatives to fish oil now have a solution for consumers concerned about the environment, availability, and...

Botanical extracts for various animal applications

Botanical extracts for various animal applications

Content provided by Verdure Sciences | 16-Jul-2024 | White Paper

In the pet health landscape, flexibility is crucial for formulators to cater to diverse pet needs. From mood & behavior to nutritional fortification,...

Related suppliers

Follow us


View more