The market for Menopause: Expo West preview

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The niche but lucrative market can no longer be ignored.

The menopause market was largely untapped up until recently. With more brands now focused on women's health, the global women’s health market size is expected to reach $56.8 billion by 2027, according to a report by Grand View Research.

The stigma around menopause is fading various expos showcase a number of products geared toward this demographic.

During this menopausal transition, which lasts about seven years, the body's production of estrogen and progesterone varies greatly. Bones become less dense, making women more vulnerable to fractures and the body begins to use energy differently, fat cells change, and women may gain weight more easily.

To help smooth the transition and ease hot flashes, insomnia, vaginal dryness, and mood changes, there are a number of options. Here are a few you can expect to come across at the Natural Products Expo West next week:

ReNew Life Herholistic Menopause Partner

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ReNew Life Herholistic Menopause Partner is designed to support women during different reproductive phases in life. The menopause supplement is part of a wider line of probiotic products developed to address different female reproductive phases in life.

Herholistic Menopausal Partner helps provide relief from hot flashes and offer targeted support for hormonal disruptions. The products contain probiotics, vitamins, minerals and other ingredients to tackle digestive issues and discomfort that come along with menopause. 

Booth# 3751

Ah! YES 

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Ah! YES offers a range of certified organic personal lubricants, vaginal moisturizers and intimate washes. The certified organic and hypoallergenic products work to restore the natural protective acidity of the vaginal microbiome.  AH! YES is pH balanced not made with, amongst other things, parabens, estrogen or known skin irritants. The company said they will be handing out samples at Expo West. 

Booth #2630 

Nighttime Comfort 

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The newly launched Nighttime Comfort by Gaia Herbs addresses maintaining a healthy hormonal balance and promoting a restful night of sleep. Nighttime Comfort's formula offers a blend of Passionflower, Mimosa, Black Cohosh, and St. John's Wort. 

Booth #3657

Life Extension Estrogen for Women

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Life Extension offers a full range of vitamins, minerals, and hormones as well as unique, specially-made formulas. Life Extension Estrogen for Women tablets deliver soy isoflavones, calcium, and botanicals like concentrated hops extract, broccoli, licorice, and chasteberry extracts, dong quai, and more to reduce symptoms of menopause and support healthy estrogen levels. 

Booth #4239

DOCTOR WISE Menopause + Mood

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Hyland’s DOCTOR WISE Menopause + Mood offers a blend of herbs to provide  temporary relief of moodiness, anxiousness, apprehensiveness, restlessness, nervous tension, fatigue, irritability, hot flashes, and night sweats experienced during menopause.

Booth #3727

Women’s Phase II  Menopause Support 

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Formulated by Dr.Tori Hudson, Vitanica offers their flagship product as an option for menopausal women wanting to reduce symptoms and naturally support the change in hormones. The blend includes licorice root, dong quai and wild yam, burdock root, and motherwort. In a double-blind, placebo-controlled study using this formula, 71% of the women reported fewer total symptoms and 100% had a reduction in the severity of symptoms. 

Booth #4066