NutraCast Podcast: Digital marketing strategies with Kent Lewis

By Danielle Masterson contact

- Last updated on GMT

Related tags: nutracast, Digital marketing

Digital technology has no doubt changed the way consumers make purchase decisions. Rave reviews from friends and family on the latest supplements has now been replaced with online reviews.

As companies search for digital marketing tools that best suit their market audience, it is important to know what is available and how it will effectively engage consumers.

To help us better understand digital marketing opportunities and strategies, we spoke with Kent Lewis, President of Anvil Media. 

"It’s not a question of if you sell on Amazon, it’s when and how,”​ said Lewis, adding that product bundling on Amazon is one way he advises brands to be competitive. 

Another way to be competitive, Lewis said, is by being relevant. “Staying relevant is about reading and listening. The saying is, you have two ears and one mouth. So you should be listening 70% of the time and talking 30% of the time. So I think the more you listen on social [media], the harder it is to be irrelevant.” 

For brands trying to reach the modern consumer interested in supplements, campaigns that embrace social media, online influencers and technology are key. 

To hear more about what it takes to run a successful digital campaign, check out the podcast. 

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The leading annual event for the prebiotic, probiotic and microbiota focused food and pharma industries.

As part of the Probiota Series, the event will bring together professionals from across the globe to network, connect and engage whilst learning about the hottest topics in the industry.

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NutraCast is a podcast that focuses on insights from inside the nutrition industry. It is a production by NutraIngredients-USA​. Music by Kevin Macleod.

 

Related topics: People, The changing retail landscape

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