One thing that sets Nouri apart is its innovative delivery system. The supplement is the first to offer a two-in-one capsule containing probiotics and plant-based omega oil together.
With the probiotics market projected to reach over $74 billion in 2025, Daily Nouri's CEO Caroline Beckman credits much of the brands's success to its unique delivery system.
“Novel findings in delivery allowed us to breakthrough. Starting with this duo-cap technology, and the combination of delivering a probiotic with the help of an omega oil. That is something that is truly unique and different.”
While conducting her own research on omegas and probiotics, she also came up with the idea to offer the two ingredients in one.
“I saw there was something there as far as delivering those two ingredients together... I discovered there was also some really unique capsule discovery technology coming up, so we are using a duo-cap which essentially means two caps in one. So the outer capsule has a plant-based omega oil called Ahiflower, which I’ll talk about in a minute, and in the inner capsule are all our proprietary blends of probiotics so depending on the product, the different bacteria is targeted at different things.”
To hear more about Ahiflower (a plant oil that provides a high amount of steriodonic acid or SDA, an intermediate omega-3), transparency, and Daily Nouri’s exciting Whole Foods Market launch, check out the podcast.
The leading annual event for the prebiotic, probiotic and microbiota focused food and pharma industries.
As part of the Probiota Series, the event will bring together professionals from across the globe to network, connect and engage whilst learning about the hottest topics in the industry.
Join us as we connect the business and science of the microbiome May 27 – 29, 2020.
NutraCast is a podcast that focuses on insights from inside the nutrition industry. It is a production by NutraIngredients-USA. Music by Kevin Macleod.