IPA World Congress + Probiota Americas: The US Army, A.I., communicating with consumers, and more
Running June 24-26, 2019 at the JW Marriott Parq Vancouver, Canada, the IPA World Congress + Probiota Americas is the leading annual event for the prebiotic, probiotic and the microbiota focused food and pharma industries in the Americas.
Strategic and spontaneous communication
After many years of strong growth, global probiotic markets have slowed, and in some instances plateaued. Some of this can be linked to some negative media questioning the potential benefits, and how this had impacted consumer trust.
Dr Brenda MacArthur, Message Design Faculty and Health Communication Research Lead, Alan Alda Center for Communicating Science, will present an interactive session introducing attendees to the Alda Method: Through improvisational exercises and high-energy facilitation, this session will open-up new possibilities for communication through a dual focus on strategy and spontaneity. Participants gain experience in connecting with their audience and using conversational language to communicate their complex ideas.
This will be followed by a panel discussion with key industry stakeholders about building consumer trust and ensuring consumers are getting the best information.
Other key presentations during the event will include state-of-the-art A.I. approaches to probiotic R&D (or Emergent Intelligence as our expert says), regulatory changes across the Americas (with representatives from Health Canada, ANVISA from Brazil, and ANMAT from Argentina), deep dives into mechanisms of action, and much more.
We’ll also have a presentation from Dr Ida Gisela Pantoja-Feliciano from the US Army Natick Soldier, Research, Development and Engineering Center, who will discuss specific studies from the DoD looking at the microbiota of the military and the impact of diet and stressors, and how nutrition and probiotics might impact on warfighter health and performance.
Fermented Foods Showcase
At the end of the first afternoon of presentations, delegates will be able to sample a range of fermented food and drink from some local Vancouver producers of fermented food and drinks, from Koji to Kimchi and Kombucha to Kefir.
For more information and learn more about the local companies we'll be showcasing, please click HERE.
Exploring Vancouver
The event organizers have also teamed up with the Vancouver Tourist Board to offer exclusive discounts with our ‘Show Your Badge’ scheme. Take your IPA World Congress + Probiota Americas badge to many attractions around Vancouver, including restaurants, spas and shops to receive a discount.
Discounted room rates at the JW Marriott Parq Vancouver are available. For more information to book rooms, please click HERE.
The video below shows you highlights of last year’s event:
