Naturex launches organic, water-dispersible, and bioavailable turmeric

By Stephen Daniells contact

- Last updated on GMT

© Getty Images / alexander ruiz
© Getty Images / alexander ruiz
While growth in turmeric and curcumin supplements may slow after years of meteoric increases, increased interest from functional food and beverage formulators will maintain high demand for the ingredient, says Naturex as it launches Turmipure Gold.

Numerous studies back up the potential health benefits of turmeric and the curcuminoids it contains, including support for brain, cardiovascular, joint, and muscle health.

Turmeric/curcumin holds top spot for sales in the natural channel, with total sales of $50.3 million  (up 12% over the previous year’s sales). In the mass channel, turmeric sales grew 48% to hit $32.5 million, according to the American Botanical Council’s 2017 Herb Market Report (HerbalGram​ 119).

“Eighty percent of the turmeric value is in the US,” ​Alexis Manfré, glocal category manager - nutrition and health at Naturex, told us. “The growth in turmeric and curcumin may slow a little on the supplement side but we’re seeing growth in functional foods, and this is going to grow 20,30, or 40%.”

Naturex’s new ingredient, which was officially launched recently at Expo West in Anaheim, has “instant water dispersability”, thereby offering formulators the opportunity to use it in applications ranging from instant beverages to shots to gummies, capsules, and more.


It is well established that curcuminoids, the main bioactives associated with turmeric’s health effects, are poorly water soluble and absorbed by the body, which has led to several suppliers releasing curcumin-based ingredients with increased bioavailability.

According to Naturex, a 300mg dose of its new Turmipure Gold can deliver more curcuminoids in blood than 1500mg of standard turmeric (containing 95% curcuminoids), with or without black pepper extract.

Data from the bioavailability study is being prepared for publication in the American Journal of Clinical Nutrition​, said Manfré.

The study compared Turmipure Gold (30% curcuminoids, 300 mg) with 1) a standard turmeric powder extract 95% curcuminoids (1,500 mg), 2) a liquid micellar formulation 6% curcuminoids (1000 mg), 3) a phytosome formulation 20% curcuminoids (1000 mg), and 4) a turmeric extract 95% curcuminoids (1,500mg) with a black pepper extract. Details of the study were registered with and can be accessed HERE​.

Initial feedback from the industry is very positive, said Manfré, particularly around the ease of use and applications. “This is a pioneering position and we think it will be a big hit for the market,”​ he said.

In addition, the ingredient is also available as 100% organic certified grade.


Naturex Spirulina
Image courtesy of Naturex

The company also launched a new Spirulina-derived ingredient in Anaheim, called VegeBrite Ultimate Spirulina. The ingredient offers a trehalose-free, natural, water-extracted coloring solution, said the company.

“The market for natural blues used to be really small because there was nothing that really worked well,” ​explained Elijah Church, director of business development for colors at Naturex. “It started in confectionery, and now we’re seeing it in dairy, and more in RTD beverages, and supplements – gummies in particular.”

Related news

Related products

show more

Whole-Body Solutions, Backed by Science

Whole-Body Solutions, Backed by Science

Kemin Human Nutrition and Health | 14-Sep-2021 | Technical / White Paper

Kemin Human Nutrition and Health develops products and services with its mission top of mind: healthy people, planet, and business. We strive to sustainably...

Vitamin K2 Amplifies Vitamin D3’s Impact

Vitamin K2 Amplifies Vitamin D3’s Impact

NattoPharma USA, Inc. | 06-Sep-2021 | Data Sheet

Few vitamins work better together than Vitamins K2 and D3. Both fat-soluble vitamins play a central role in how the body utilizes calcium, synergistically...



BIONAP Srl | 02-Sep-2021 | Product Brochure

COGNIGRAPE™ is a standardized solid extract obtained from a Sicilian grape variety. Thanks to the high content of ANTHOCYANINS and PROANTHOCYANIDINS, COGNIGRAPE™...

Absocurcumin® - A Botanic Joint Health Ingredient

Absocurcumin® - A Botanic Joint Health Ingredient

BOTANIC HEALTHCARE (NZ) LTD | 02-Sep-2021 | Clinical Study

ABSOCURCUMIN® is a clinically proven standardized phytochemical composition derived from Turmeric, Curcuma longa. In a controlled study of 30 adults aged...

Related suppliers

Follow us


View more