Netherlands-based collagen peptide brand, Peptan, appointed Lisette van Lith as new Global Director Peptan.
“As a bioactive peptide of natural origin, Peptan is a nutraceutical ingredient which is trusted and respected by industry professionals and consumers across the world. Lisette’s appointment demonstrates our commitment to reinforce our position as the leading collagen peptides brand, by advancing science and technology in the industry,” said Sandor Noordermer, Vice President Global Marketing & Sales at Rousselot.
Van Lith has 15 years’ food and biochemical industry experience, including over 10 years in market development and strategy.
Commenting on her new role, Lisette van Lith, Global Director Peptan, says: “We know there is still a lot to be discovered with this unique ingredient and I am looking forward to exploring new opportunities that really add value to our customers. By translating their needs into strong value propositions and business opportunities, we can help to create market-leading products that contribute to an improved quality of life.”