Dietary supplements portfolio company Wellnext rebrands as Nutranext

By Adi Menayang contact

- Last updated on GMT

Dietary supplements portfolio company Wellnext rebrands as Nutranext
Florida-based Wellnext, parent company of brands like Blessed Herbs and Neocell, announced that it has changed its company name to Nutranext.

The company said in a release that the new name “establishes a more cohesive identity for the company that reflects its growing lineup of consumer brands addressing a multitude of nutritional needs.”

Its most recent addition was collagen supplement brand Neocell, which it acquired in August​. Other brands in the portfolio include Rainbow Light, Natural Vitality, Champion Performance, Stop Aging Now, True Health, and Blessed Herbs.

"The move to rebrand to Nutranext is part of a larger initiative—integrating systems across the entire Nutranext portfolio—to better serve customers and compete in the marketplace,"​ said Jose Minski, CEO of Nutranext.

"While our new identity ushers in a new, exciting chapter for the company, we remain steadfast to our corporate values of quality, integrity, humility, engagement and innovation as we continue to grow our brands and market share."

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