ChromaDex announced that Kevin Farr had joined the company as its new Chief Financial Officer.
Farr joined ChromaDex from Mattel, Inc., where he was Executive Vice President and CFO since 2000. Farr brings extensive global experience in building iconic consumer brands, including American Girl, Barbie, Fisher-Price, Hot Wheels and Thomas & Friends.
“Kevin is a seasoned finance and business leader with more than three decades of experience, including a top leadership position at one of the world’s great consumer goods companies,” said Robert Fried, President and Chief Strategy Officer of ChromaDex. “I’m excited to welcome Kevin to ChromaDex’s senior leadership team as CFO. His integrity and results-oriented mindset will complement our team, as we focus on ChromaDex’s new growth strategy.”
“I see tremendous global growth opportunities for ChromaDex’s multifaceted ingredient, consulting and consumer products that focus on various patented ingredients and its flagship consumer product, Tru Niagen,” said Kevin Farr. “I look forward to executing our new strategy to deliver Tru Niagen directly to the consumer and select resellers.”