Styr Labs also announced the appointment of John Siefert as Chief Marketing Officer.
Siefert is well known to the dietary supplements industry as the former CEO of Virgo, a private equity backed tradeshow and media business best known for the SupplySide West Tradeshow, which was acquired by Informa in 2014. Subsequently, he created the Global Health and Nutrition Network at Informa.
“John brings a wealth of leadership in strategic business and marketing initiatives and we are excited to begin developing new programs that match the pace of our rapid growth trajectory,” said Sergio Radovcic, Founder of Styr Labs. “His ability to develop content based programming within the app will bring a new level of engagement with our members and we're eager to leverage his unique expertise in the nutrition sector as well.”
“I thrive on the challenge of thinking differently and anticipating what is around the corner,” said Siefert. “I'm thrilled to bring my passion, experience and ideas to Styr Labs as we set the industry bar for combining AI, wearables, smart devices and our app to optimize the health and nutrition of our members.”