SupplySide West 2017

Lipofoods is bringing its ‘slow release’ caffeine ingredient to the US market

By Adi Menayang contact

- Last updated on GMT

Lipofoods is bringing its ‘slow release’ caffeine ingredient to the US market
Spain-based manufacturer Lipofoods is launching its slow-release caffeine ingredient Newcaff to the US market at the upcoming SupplySide West expo in Las Vegas.

The ingredient, caffeine microencapsulated to decrease its natural bitter taste, is marketed for sports nutrition products such as energy power blends, bars, gels, chewables, milkshakes, and confectionery.

Because of its microencapsulation, the ingredient may help formulators ditch the need for flavoring and other ingredients, cutting costs in designing a finished product. The slow-release effect refers to how fast the caffeine enters the blood stream.

The launch comes at a time of increased product development in the sports nutrition category. There was a 19% rise in sports/recovery claims, and 14% for energy/alertness claims, according to Netherlands-based market research firm Innova Market Insights.

“Athletes seek natural solutions to increase their energy and maintain it for a longer time,”​ said Isabel Gomez, marketing manager for Lipofoods. “Formulating sports and nutrition products with caffeine poses big challenges in both flavor and sustained action—Newcaff microcapsules enables a clean taste of sustained- caffeine release.”

Its North American distributor, Stauber, will also be distributing Lipophytol (a palm-free, water-dispersible phytosterol) and other Lipofoods ingredients. The company will be at booth #J149.

Related topics: Manufacturers, Sports nutrition

Related news

Show more

Related products

show more

Successful beverage delivery systems for every age

Successful beverage delivery systems for every age

Gelita AG | 08-Nov-2017 | Technical / White Paper

The importance of adequate fluid intake for a healthy and active life is well understood, and drinking a variety of beverages is part of many people’s...

Solve it with Solvay

Solve it with Solvay

Solvay Aroma Performance | 13-Oct-2017 | Product Presentation

There is growing consumer interest in high-protein products, yet the inherent off-flavors, regardless of protein type, mean manufacturers are faced with...

Natural, slow-release caffeine by Lipofoods

Natural, slow-release caffeine by Lipofoods

Lipofoods, a Lubrizol Company | 25-Sep-2017 | Data Sheet

Lipofoods presents NEWCAFF™ microcapsules, a natural, slow-release caffeine with a clean non-bitter taste, ideal for sports and nutrition products targeting...

Related suppliers

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars