Chicago-based SPINS announced the appointment of Kelly Marion (pictured) as Senior Vice President of Customer Experience. The company also announced the addition of Anissa Buckley to its growing Product Library team to accelerate cutting-edge products and services for North American brands and retailers.
Marion’s previously held leadership positions at TABS Analytics, Playtex Inc., and CPG Sales Network.
“Kelly deeply understands how to help both brands and retailers win with business intelligence. His experience applying analytics and technology to build successful marketplace strategies affords our clients an exclusive competitive advantage,” said SPINS CEO, Tony Olson. “2017 is truly our year of the customer, centered on customized solutions. With the addition of Kelly’s vision and expertise, SPINS will deliver an unparalleled client experience.”
Buckley has 25 years’ industry experience, including with Procter & Gamble, Reebok, Sprint, and Birds Eye Foods. At No Excuse Nutrition and Vestcom, Buckley developed healthyAisles, a retail industry-leading shelf-edge nutrition database and attribute program delivering point-of-sale signage for consumers on wellness. Her programs were implemented at Ahold, Bi Lo, Giant Eagle, HEB, Safeway, Supervalu, and other leading retailers.
“The SPINS Product Library is the standard for health & wellness product information, providing a common language for all North American retail and consumer-facing platforms,” said Olson. “Anissa’s hire is a continued investment in this superior resource and industry-leading team. As a team, Buckley and VP of Content Services Judy Seybold will deliver groundbreaking, content-rich applications, changing the way brands, retailers, and consumers access and act on Business Intelligence insights.”