PLMA quizzes 1,839 Millennials aged 20-29 on food and shopping habits
Time to get fresh
By Elaine Watson
- Last updated on
So what struck the PLMA abut the survey findings? Millennials' interest in all things fresh, says its accompanying report: "On occasions when they eat at home, including meals and snacks, 57% 'always or frequently' opt for fresh fruits, 48% for fresh raw vegetables or green salads, 35% for fresh baked bread products, 30% for fresh and chilled deli salads, spreads and dips, 38% for fresh fruit juices or smoothies, and 30% for fresh prepared foods from the supermarket or deli.
"Half prefer to snack on fresh fruit or raw veggies, second only to choosing salty snacks, at 58%. Even on those occasions when they eat away from home, fresh items trump other food choices: 44% eat fresh fruit, 38% choose raw vegetables or greens salads, 32% opt for fresh baked bread products, 28% pick fresh and chilled deli salads, spreads and dips, 36% choose fresh fruit juices or smoothies, and 29% go for fresh prepared foods from the supermarket or deli."