All news articles for June 2016

Olympic Seafood hopes two new products - a high concentration krill oil and a krill powder - will inject life into an otherwise stagnant market. © iStock.com

Second krill player moves in on EU high dose opportunity

By Annie-Rose Harrison-Dunn from Ålesund, Norway

Rimfrost AS is the latest krill player to capitalise on a recent EU approval of high doses of the omega-3 ingredient, a move it hopes will inject life into an otherwise ‘stagnant’ market.  

 © iStockPhoto AGEphotography

Psyllium shows satiety benefits: P&G study

By Stephen Daniells

Psyllium – a soluble, gel-forming, non-fermented fiber supplement – may help consumers stay fuller for longer, says a new study from scientists at Proctor & Gamble.

Protein bars to gummies: New supplement product launches in June

Protein bars to gummies: New supplement product launches in June

By Adi Menayang

Three new gummies by Jarrow Formulas hint at the popularity of the candy-like delivery format, while pastry-like protein bars by sports nutrition brand Cellucor further confirm America's sweet tooth. Another trend seen in launches this month are...

©iStock

Nestlé invests €9m in microbiome research

By Lynda Searby

Nestlé and Imperial College London (ICL) are kicking off their new nutritional science partnership by investigating how fibre consumption can improve metabolic health, mental performance and digestive health in seniors.

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

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