US natural and organic food and beverage sales grew 10.7% in 2015
According to NBJ estimates, US natural and organic food and beverage sales grew 10.7% to $67.2bn in 2015, with organic sales growth slightly outpacing natural. Functional/fortified foods/bevs were up 6.9% to $54.6bn, while supplement sales were up 6.2% to $39bn, despite weaker sales of multivitamins and omega-3s.
