Natural claims have dropped off, but not much, Mintel GNPD data

By Elaine Watson

14-Mar-2016 - Last updated on 18-May-2017 at 12:58 GMT

The percentage of new foods & beverages launched in the US making 'natural' or 'all-natural' claims has dropped off slightly, falling from 13.76% of launches in 2013 to 12.63% of launches in 2014, and 11% of new launches in 2015, according to Mintel Global New Products Database figures shared with FoodNavigator-USA.

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