Chobani: We screwed up, we said sorry, we moved on...
The second day of Food Vision USA launched in style with a key note presentation from Chobani chief marketing and brand officer Peter McGuinness, who admitted that Chobani had "screwed up" on several occasions as it made the transition from a start-up to market leader in the Greek yogurt segment, but had tried to retain its agility and integrity, while recognizing that it needed the "discipline and rigor of the big guys".
Read more about the presentation HERE.
