2 – Siggi’s (Icelandic yogurt): Yogurt isn’t supposed to taste like candy
By Elaine Watson
- Last updated on
Siggi’s – the brainchild of New York City-based consultant Siggi Hilmarsson - launched in 2004, secured national distribution with Whole Foods in 2008 and notched up revenues of $17m in 2013.
Icelandic yogurt or ‘skyr’ is thick, high in protein and low in sugar, and taps into a trend for more authentic, simple foods with a less sweet flavor profile that is also infiltrating the beverage aisle with products such as Hint Water and Dry Sparkling.
In 2014/15 Siggi’s has expanded into more conventional grocery channels including Target, Kroger and Safeway, said Dr Richardson.