Building an effective content marketing strategy
Todd Pauli from The Shelton Group and Sabinsa’s Shaheen Majeed (pictured above) will walk attendees through which ingredient information is necessary to best convey consumer confidence in product safety, efficacy and quality. They will also provide insights on generating an effective content marketing plan that builds brand trust based on sourcing quality ingredients.
Todd and Shaheen will be on stage from 4-4:50pm. Level 3, Jasmine G