AuthenTechnologies to host webinar to explain the what, how, and why of DNA barcoding

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AuthenTechnologies to host webinar to explain the what, how, and why of DNA barcoding

Related tags: Dna barcoding, Identification

Danica Harbaugh Reynaud, PhD, AuthenTechnologies’ CEO and CSO, will host a discussion and Q&A about the capabilities and limitations of DNA authentication of dietary supplements.

Much has been said in recent weeks about what DNA barcoding should not be used for, but the technique, when performed properly, can be used to authenticate raw material ingredients and finished products and detect and identify unexpected contaminants and adulterants, Dr Harbaugh Reynaud told us. “It is unbiased and objective (i.e. it isn't looking for one thing or another, it can tell you what's in an unknown sample),”​ she said.

“The discussion will be non-technical for a general audience to include natural product manufacturers and supplies, attorneys, media, and consumers who are interested in learning about how DNA barcoding works and what its capabilities and limitations are, especially surrounding botanical dietary supplements,” ​she added.

Key questions that will be addressed include:
1. What is DNA barcoding and some example applications?
2. What are its capabilities and limitations for supplement testing?
3. How does DNA barcoding work?
4. How do we know if it’s been performed correctly?
5. Why do we need to know about DNA barcoding?

The webinar, which runs on March 10, from 9:30-11:00am PDT and costs $95 to attend, will include a 45 minute presentation following by a 45 minute Q&A period with all attendees.

For more information and to register, please click here​ and provide your name, organization and email address.

Related topics: Suppliers

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