Doctor’s Best names new Chief Marketing Officer
The changes at the top continued at Doctor’s Best, with the announcement that Erin O’Malia Gehan has accepted the role as its chief marketing officer (CMO).
“The nutritional supplement industry is experiencing tremendous growth both in its sophistication, and its reach into new segments and applications,” said Gale Bensussen, CEO of Doctor’s Best. “With her depth of market knowledge, industry connections, and expertise in consumer packaged goods, Erin is the ideal individual to lead our marketing initiatives.”
Previously, Ms. Gehan has successfully led marketing efforts at a number of consumer packaged goods companies, including Herbalife, Bayer Healthcare and Abbott Laboratories. She most recently served as vice president of marketing at Pharmavite.
“I am pleased to join a team that is so passionate about innovation as we strive to reinforce brand awareness, strengthen our market position and educate consumers about the significance of the solid science behind the Doctor’s Best brand,” said Gehan.