The Chia Company appoints John McGuckin as new Chief Sales Officer
McGuckin joins The Chia Co following an eight year position as Executive Vice President of Sales for USA and Canada at Sabra Dipping Company, a joint venture of PepsiCo and Strauss Group.
The Chia Co has seen a revenue increase of 237% in the past two years, said the company.
“We believe there is no better person in the world than John McGuckin to further accelerate our more than 100% year on year growth, whilst ensuring that our key customers remain the central and absolute focus of our company,” said John Foss, founder and CEO of The Chia Co.
“Most importantly for us, John shares the core values of economic, environmental and social sustainability that I founded The Chia Co with 10 years ago.”
During his time at Sabra, McGuckin is credited with building a world leading sales team and increasing revenue for the company from $20million to $500million over eight years. Having recently launched the Obela brand into the Australian market, McGuckin brings to The Chia Co a wealth of experience in the US and Canadian markets as well as their home market, Australia.
“I knew that the chia category and Chia Pods were hot before I accepted the role, but since going public with the decision I’ve discovered they are on fire!” he said. “I am excited to be joining this innovative, fast growing brand in what promises to be a highly rewarding and successful position.”