EVOL Foods: People are waking up and asking, 'What the hell is in my food?'
Funky frozen food brand EVOL generated net sales of $17m in 2013, but is likely to do considerably better in 2014 now it has the firepower of gluten-free giant Boulder Brands behind it, CEO Phil Anson told us.
“We can increase our distribution two or three times, so there is huge potential to grow the brand.”
So why are Millennials flocking to brands like EVOL when some category giants (Healthy Choice, Lean Cuisine, Stouffers) have struggled to make headway in recent years?
Simple, said Anson. “It’s the same reason why people are going to Chipotle and natural brands like Amy's are taking space away from bigger brands. People are waking up and asking, What the hell is in my food?”
