Booming private label demand drives contract manufacturer's growth

By Hank Schultz

- Last updated on GMT

Related tags Marketing

Booming private label demand drives contract manufacturer's growth
In another example of the growth of the dietary supplement sector, Atlanta-based contract manufacturer Private Label Nutraceuticals announced a significant expansion.

The company recently relocated its offices to a 40,000 square foot office and warehouse doubled the capacity and capabilities of their off-site manufacturing plant.

The new facility offers 26,000 square feet of space for climate controlled storage, and includes upgrades in labeling and packaging equipment and incorporates the latest inventory tracking and management software to ensure accuracy of orders and timely delivery, according to the company.

“We’ve expanded our fulfillment department, we have increased our warehouse space. We already have the demand that makes this growth and expansion necessary,” ​Brianne Vaskovardzic, head of marketing, told NutraIngredinets-USA.

“This move not only symbolizes the growth in our company but also growth within the industry,”​ said Kevin Harden, VP of sales.

The company’s increased manufacturing capacity includes semi-automatic encapsulation machinery, as well as additional high-speed machinery, to increase the versatility of production capabilities. Tablet processing capabilities have also been improved, and the company says it can now offer micro-encapsulation, liposomes, and nano-technology.

Lab space has also been increased, offering new capabilities in services such as flavor, fragrance, and essence creation. The addition of several new CO2 extractors and spray dryer machinery allows for the production of herbal extractions, isolates, and distillates in-house, the company said.

One stop shop

We do everything from state to finish.  We offer full private labeling support as well as point of sale displays.  We also do custom formulations,”​ Vaskovardzic said

“We are a jack of all trades when it comes to dietary supplement manufacturing.”

The company also offers ingredient-sourcing services, including some ingredients it manufactures it self. The company offers omega-3 fish oils, for example, manufactured in company-controlled processing facilities in Norway and Chile.

Supporting start ups

While Private Label Nutraceuticals serves many different type of clients, including chain stores and health food stores, the company has been able to grow so fast by catering to the needs of marketers seeking to enter the nutraceuticals business, Vaskovardzic said.

“There is a very low barrier to entry into the nutraceutical market.  You get a lot of people who need a lot of support,”​ she said.

“In general this industry is growing as the economy gets worse. There are a lot of people who are looking to develop their own businesses.”

The company has a very fully developed back end to support new entrants in the nutraceuticals field. It offers web development support, affiliate marketing programs and fulfillment services.

“We do a lot with e-commerce and Internet resellers,”​ Vaskovardzic said.

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