Price, taste and brand overrule nutrition labelling

By Rod Addy

- Last updated on GMT

Price, taste and brand overrule nutrition labelling

Related tags: Nutrition labelling, Nutrition

Price, taste and brand overrule nutrition labelling when it comes to what makes consumers buy one food and drink product over another, according to fresh research from the European Food Information Council (EUFIC).

The organisation reviewed the scientific evidence published between 2007 and March 2012 on the influence of nutrition labelling on the way people shop for food and drink.  EUFIC researchers probed the public online databases Pubmed and Social Sciences Research Network for scientific publications related to nutrition labelling and obesity.

They conclude that shoppers know enough to be able to use the different labelling schemes available to identify low calorie options, but lack the motivation to take action based on that. Price, taste and brand take far more precedence in influencing shoppers’ purchasing decisions, says EUFIC.

Time pressure

The organisation adds: “Shopping under time pressure, a common phenomenon nowadays, seemed to further compromise the impact nutrition labels could possibly have.”

It suggested that refocusing consumers’ minds on health using health claims and logos might be one way to encourage them to take more account of nutrition labelling.

Another core finding from EUFIC’s investigation is that to date no scientific data exists from Europe to indicate the impact of nutrition labelling on body weight. However, modelling studies do exist confirming that choosing diets with a more healthy profile will result in better public health and lower healthcare costs.

“Studies into the potential impact of nutrition labelling on obesity need to include body weight measurements if they want to establish causal relationships,”​ says EUFIC.

Related topics: Research, Weight management

Related news

Related products

show more

B. breve B-3 – the weight management probiotics

B. breve B-3 – the weight management probiotics

Morinaga Milk Industry Co., Ltd. | 20-Nov-2019 | Clinical Study

Morinaga Milk’s Human-Residential Bifidobacteria (HRB) probiotics possess superior physiological benefits and are typically well-suited for human consumption....

Clinically-Validated Plant-Based Protein & Fiber

Clinically-Validated Plant-Based Protein & Fiber

Bio-gen Extracts Pvt. Ltd. | 01-Nov-2019 | Technical / White Paper

There is an increased interest in health & wellness, fueled by availability and access of information on our fingertips. "We are what we eat"...

Resveratrol and Sports Nutrition: A Winning Combo

Resveratrol and Sports Nutrition: A Winning Combo

Evolva | 18-Oct-2019 | Technical / White Paper

In addition to physical activity, research indicates that resveratrol can be a key ingredient for top sports performance. Not only has resveratrol been...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars