Vitamin Shoppe surveys supplement use
A new study commissioned by The Vitamin Shoppe provided excellent news for the industry, with data indicating that 93% of vitamin users are more confident about their health when taking dietary supplements, a 21% increase from 2011. The survey, conducted by Wakefield Research on behalf of The Vitamin Shoppe, also found that 72% of respondents report taking a multivitamin supplement on a regular basis.
After multivitamins, the top supplements used were vitamin D (51%), vitamin C (49%), calcium (43%), B vitamins (42%), and fish oil (40%).