Kaden/Symrise signs botanical distribution deal with Prinova USA

Prinova USA has been named the North American distributor for botanical products from Kaden Biochemicals, a member of the Symrise Group, as Kaden moves closer to its US customers.

The agreement was effective from January 1, 2012, and allows Kaden’s North American customers to order domestically. Prinova already distributes flavors to select accounts in the United States, and the new deal with Kaden expands this.

“It’s an important agreement that will have a positive impact for North American customers who up to now have had to place orders in Germany,” said Donna Rosa, senior director, Consumer Health Business Unit.

“We are ready to target the entire North American supplement industry, creating awareness of the substantial functionality and purity of these ingredients,” said Christoph Schrader, director bsiness development/sales for Prinova USA.

“As many supplement manufacturers in North America already know, the quality and functionality of Kaden Biochemicals’ botanical products are exceptional.”