OCTOBER: SupplySide West, vitamins...and death
Fast forward to October – when the great and good in the trade headed to Las Vegas for SupplySide West – and found themselves facing a barrage of questions from the media about the perils of multivitamins and vitamin E after two high-profile studies raised questions about the risks vs the benefits.
However, bosses at supplement giants GNC and NBTY were quick to reassure investors that the industry-bashing headlines that followed had not hit sales.