Walmart: New seal will mark out healthier choices
Earlier this year, Walmart entered the fray with plans to develop a “simple front-of-package seal to help customers identify healthier food... The seal will be supported by a nutritious food standard designed to increase vitamins, minerals, whole grains, fruits and vegetables in food products, while limiting saturated fats, sodium and added sugars.”
The initial focus will be on its private-label range, but it will “also offer the seal to suppliers for their national brands that qualify”, said the firm.
“The simple front-of-package seal will apply to a small number of healthier products and give customers an easy way to instantly identify food options that are better for them and save them time when shopping our stores."
